CONSCIOUS MIND VS SUBCONSCIOUS MIND

The conscious mind’s job is to analyze, rationalize, contemplate and think. I call it THE THINKER.

The subconscious mind’s job is to not only store huge libraries of information, but also to store beliefs, habits, memories and the emotions attached to those memories. This part of our mind uses this information to express our behavior. I call it THE DOER.

One part thinks the other part’s job is to carry out a thought, which sounds as if it should work; however, our old habits, beliefs and emotions are stronger than our conscious intention. More often than most people realize, the feelings carried in the subconscious can sabotage the conscious mind’s intent, even to land an order.

So how does the subconscious mind become fixated on beliefs and habits that no longer serve us? There are four ways: repetition, an idea presented to us by authority figures, events experienced under intense emotion, and identification with a parent or group.

Basically we are the total of everything we have ever heard, taught, or experienced…and it is all stored in the subconscious mind. The good news is that anything you learned, you can unlearn. Begin today by becoming aware of your thoughts and the subsequent behavior or action. Do they match up? What is your thought right now about your ability to succeed in business and in sales? Does your belief system support that thought? More next time.

What is your thought right now about your ability to succeed in business and in sales? The Law of Concentrated Attention states, “What you focus your concentrated attention on, over and over spontaneously tends to become a reality.” Or, another way to say it is: “What you expect to happen, happens.”

Retrain Your Brain

One of my favorite things to teach people is how their thoughts are making them better at something or sometimes worse at something. I’d like to challenge you to do something differently this week: spend time visualizing and imagining the correct outcome of a sales experience

What if you avoid new clients, imagine seeing yourself open and receptive to them. What if you don’t like representing a new product, see yourself absorbing the details of that product like a sponge.

Improvement In Sales Skills

So, why are we able to make behavioral changes by only visualizing an activity? It is because your subconscious mind does not know the difference between a real and an imagined activity. Imagining, visualizing and hypnotizing your brain creates the SAME response as doing the actual activity. So going back to the Law of Concentrated Attention, doesn’t that make sense?

I would like to point out the difference between the “real activity” and the “hypnotic practice session”. When you are doing the real activity, you are doing it RIGHT and WRONG. Every time visual a sales success you are also creating a new neural pathway in the brain that support that activity. Your brain doesn’t know which one is right or wrong. So as you may have already realized, the fastest improvement in any skill is the repetition of doing it correctly, in your mind. You can certainly use hypnosis to speed up the process.